Carroll & Partners

Our collaboration with Carroll & Partners real estate agency, led by the renowned broker Ing. Lenka Carroll (and formerly also by the mayor of Ostrava, Mgr. Jan Dohnal), is a textbook example of a situation where a client comes to us not merely with a request for a new website, but rather looking for a comprehensive solution spanning the full spectrum of digital presentation services. Together with Lenka and her team, we embarked on a journey to revitalize their online presence — backed by a new logo, unified branding, photography and social media templates.

Carroll & Partners was going through a business name change and needed, among other things, a modern web presence that meets the current standards of the real estate market. At the time they approached us, the agency had only a template-based website that they wanted to give a fresh look and entrust us with its ongoing management.

Brief and project goals

Our task was to deliver a complete solution: design and development of a custom website, rebranding including a new logo and visual palette, social media templates and a custom integration with real estate software through which the agency lists its properties. The scope also included migration to a new domain with a complete map of 308 redirects to preserve search visibility.

Our goals were as follows:

1. Build a professional 'business card' for the real estate agency that strengthens its brand and credibility.
2. Create a logo, its variants and a color palette.
3. Support social media presentation through templates for recurring post types.
4. Ensure reliable and fast syncing of listed properties to the website while minimizing long-term operating costs.
5. Ensure a smooth transition to a new domain without losing organic traffic.
6. Implement the Payload CMS content management system for easy content editing.
7. Take over full website management.

Design and rebranding

A new brand representing the highest standard of quality: Carroll & Partners s.r.o.

• Brand manual: logotype, symbol variant, color palette.
• Principle: preserve the elegant symbolism of the previous brand and set it within the clean, contemporary visual of the new website.
• Photography: selected assets provided by photographer Karolina Pukovcova.

Website and content

• The website clearly presents information about the team and their work, news and collaboration with prestigious partners — all in one place.
• Responsive design for mobile phones, laptops and large monitors.
• The 'Properties' section is automatically populated from real estate software, complete with intuitive filtering and search.
• Imports and syncing run in the background — brokers can focus on their business while the website updates itself.
• News and content pages are managed through Payload CMS — no developer involvement needed.
• For seamless operation, we provided the team with training, which we also recorded and delivered in digital form.

Technical SEO and domain migration

• Complete 308 redirects from old URLs to the new domain.
• Sitemap generation and indexation checks after launch.
• Structured data for better search result display (organization info, articles/news, listings).
• Robots setup, internal linking and clean URL patterns.
• Focus on performance and Core Web Vitals for fast loading and better UX.

Ongoing management

Following the successful launch, we seamlessly transitioned into ongoing website management — a standard service we provide for every client. This includes regular technical updates, security monitoring, uptime and performance tracking, backups and continuous support and adjustments within an agreed scope. As a result, the website remains secure, stable and reliable in the long term — and is ready for further development as the client's needs evolve.

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